Great question. More of a reminder to identify which moments we’ll be measured on by our customers (speed, etc) and our business. Business metrics and customer benefit metrics. It’s important to identify those moments that matter: moments with emotional or financial implications, and moments where we might experiment. Analytics=moments to measure.

So higher level (at least initially) than “which clicks”… but that is an eventual, higher-fidelity end goal, and an excellent opportunity for collaboration with engineers, product owners and our marketing and analytics teams.

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